Deny Yourself Hoodie: A Statement of Surrender and Strength

September 9, 2025

Sometimes a hoodie isn’t just a piece of clothing.
Sometimes it’s a declaration.

The Deny Yourself Hoodie was never part of the original plan. It was born during an 8-week biblical foundation class I was leading on the topic of surrender. What started as a simple lesson turned into something deeper—both for those in the room and for me.

Week after week, we unpacked what it truly means to follow Christ. Not casually. Not halfway. But fully.

“If any man will come after me, let him deny himself, and take up his cross, and follow me.” — Matthew 16:24 (KJV)

This wasn’t just a verse—it became a mirror. A mirror that made me ask:
Have I really surrendered everything?
My gifts? My plans? My identity? My comfort?

The Call That Confronts You

This hoodie is a physical reminder of a spiritual reality: If we want to follow Jesus, something has to die.

Not just the obvious sins. But also the parts we protect:

The version of ourselves we present to the world.
The fears we’ve made room for.
The past we carry like armor.
The pride we cling to for safety.

To deny yourself is to empty yourself.
Of status. Of shame. Of self-will.
So that Christ can fill what’s been surrendered.

Why This Hoodie Exists

I didn’t design this hoodie to sell something—I designed it to say something.
To serve as a daily reminder that faith isn’t comfortable. It’s costly.

The phrase Deny Yourself printed across the chest is more than typography. It’s a confrontation.
It’s a bold invitation:

“Pick up your burdens. Pick up your past. Pick up your cross. And walk.”

Made with a premium cotton blend and a three-panel hood, it’s functional, yes—but what it represents is far more powerful.
It represents a decision.
To follow Jesus—not halfway, but all in.

What It Means to Me Personally

This hoodie represents the shift that happened in me while I was pouring into others.
That class wasn’t just for them—it confronted me too.

It made me realize that the call to deny yourself isn’t just about sacrifice.
It’s about freedom.
The kind of freedom that only comes when we let go of who we were trying to be...
and fully embrace who God is calling us to become.

For the One Who’s Ready to Go Deeper

The Deny Yourself Hoodie is for the bold.
For the one ready to surrender comfort for calling.
For the one tired of blending in and ready to stand set apart.
For the one who knows that denying yourself doesn’t mean losing yourself—it means finding yourself in Him.